Mother-daughter team Adrienne & Lorraine started the company when they saw a need in the market for pup products that integrated seamlessly into high-end design, and though their products are adored by real-life Gossip Girls (and the Real Housewives of New York), their kind spirits and generous attitudes are what really make them stand out (a portion of all sales goes to the Humane Society of New York). Entrepreneurial ingenuity and a pro social attitude? That's what we call paw-sitively fabulous!
|Holly and me at the LazyBonezz rooftop event in May.|
|Holly modelling a collar c/o LazyBonezz at her birthday party. Buy it here.|
Lorraine (LazyBonezz Founder): We were looking for a pet bed for a cousin’s new dog and couldn’t find anything that suited her chic apartment, so we decided to create something ourselves. Our background designing children’s furniture taught us to design for safety, comfort and style—and since most people consider their pet a part of the family, starting a pet furniture line was really a natural transition for us.
After a few successful years of offering beautiful “Furniture for Pets” that’s as nice (or nicer) than the rest of most people’s furniture, we got many requests from customers to expand into luxury pet accessories. People really want their dog or cat to be as trendy and fabulous as they are, and we want to help them achieve that with stylish accessories including runway inspired collars, trendy carriers, matching pet and pet parent charms, and so much more.
|Holly modelling her LazyBonezz swag. Tote, toy, leash bag c/o LazyBonezz|
LHBW: Why was it important to you to donate a portion of the proceeds from LazyBonezz to the Humane Society of New York (ed. note: Holly is adopted from HSNY, so of course they have a very special place in our hearts!)?
LB: We love being able to pamper all pets, even those less fortunate. By donating a portion of LazyBonezz proceeds to the Humane Society of New York we’re able to help the Society lend a hand to all animals when illness, injury or homelessness strikes. It gives us the chance to pay it forward in our own neighborhood.
LHBW: Your chic sense of style has garnered a huge celeb following and media attention. Is there any moment you still look back on and pinch yourselves?
LB: Yes, always! We’ve been extremely lucky to have so many influential people fall in love with our products. When a magazine covers our products, or an A-list celebrity visits our showroom or is seen using our products it’s still very surreal. Being feature on the Real Housewives of New York has been a real pinch me moment. Ramona Singer visited our showroom with her dog, Coco, to shop our vast assortment of products – including our moto harnesses, jogger and our bunk bed! We had a great time, and Coco was able to go home with some fashionable goodies!
|Want your pooch to travel like a Real House-pup? Check out the stroller Ramona Singer's pooch ruved here!|
Image c/o LazyBonezz.
|Superstars like Michelle Trachtenberg and Holly love LazyBonezz Super-Star carriers (buy this one here). |
Image c/o LazyBonezz.
LHBW: What are your dreams for the future of Lazybonezz?
LB: We recently launched our ecommerce site. Offering our product directly to our consumers has always been a huge goal of ours, as we want to be the ones to directly connect with our customers (check out our site http://www.lazybonezz.com). As for what’s next, we’d love to be able to expand in more categories and overseas.
Until Next Time, Darlings!